Making Facebook more like Facebook should be the primary goal of Meta, the business that was formerly known as Facebook.
CEO Mark Zuckerberg has focused exclusively on his pet project, the metaverse, over the past year. The idea that people communicate with one another through virtual worlds rather than through conventional social networks is a nebulous one that can refer to a variety of things.
But as I recently reported, Meta’s huge swing into the metaverse has been a fiasco, with little to show for it other than a subpar experience, more costly headsets, and a 60% decline in its stock this year.
As Facebook, Instagram, and WhatsApp have been mostly ignored as Meta invested $15 billion into its metaverse project, Zuckerberg could instead tone it down and give them more attention.
Meta should be increasing the usage and sales of those apps, which have billions of users worldwide, while we face the possibility of a recession. The largest metaverse software for Meta, Horizon Worlds, has only 200,000 monthly active users, according to a recent article in The Wall Street Journal.
