We love large iPhones, and in our review of the iPhone 14 Plus, we gave it the coveted full five stars: if large-screen phones are your thing, it’s one of the greatest phones you can have. However, it appears that customers aren’t persuaded. Just two weeks after the Plus went on sale, according to a recent report(opens in new tab) in The Information, Apple is reducing production while it “re-evaluates demand.”
In other words, because the iPhone 14 Plus is unpopular, Apple won’t produce as many of them.
What is happening?
Poor timing may have affected the iPhone 14 Plus.
It’s obvious that the delayed release of the iPhone 14 Plus, which was unveiled alongside the other iPhone 14 models but only went on sale a fortnight ago, hasn’t helped. Additionally, Bloomberg reports that Apple has already updated its sales projections for the entire iPhone line after the anticipated jump in demand did not materialize. However, Apple is only reducing production of the Plus model at this time, not the other variants.
I believe the Plus’ strange placement in the lineup is a significant contributing factor to the issue. If you’re a Pro enthusiast, you won’t want it because the iPhone 14 Pro has an always-on display, Dynamic Island, a faster processor, and a significantly upgraded camera system for only a little bit extra. That more than makes up for the somewhat smaller screen on the Pro.
Additionally, cost may be an issue if you have no interest in the Pro. The iPhone 14 costs £849, which is approximately £200 more than the iPhone 13 small and £80 more than the iPhone 13, suggesting that the strong dollar has made the Plus more difficult to sell outside of the UK. For many purchasers, I believe the £100 price increase for the Plus—which is the same as what I paid for my iPhone 13 Pro—is too much.
